Google Ads Management
Turn active search demand into qualified opportunities for your cleaning company.
What it includes
- Search campaigns
- Performance Max
- Google Local Services Ads (LSAs) where available in your market
- Call, form, and booking conversion tracking
Demand already exists. Capture is the problem.
Cleaning is a searched service. Homeowners type in what they want the week they want it, and facility managers search when a contract is failing. Google Ads is how you get in front of that moment. The failure is rarely the absence of demand. It is spend going to searches you would never quote, calls nobody answers, and a budget split that has not been revisited since launch.
Sound familiarSpend is climbing and the phone is not ringing.
You are paying for searches you would never send a crew to.
Leads come in, but nobody can say what a lead costs.
A competitor sits in the Local Services block and you do not.
Nothing in the account has changed since the day it was built.
When this is the right move
- You serve a defined geographic area and want work this month, not next quarter.
- You have the capacity to take the jobs and someone who answers the phone.
- You need predictable lead flow instead of referral peaks and valleys.
- You are already running Google Ads and cannot explain what it is producing.
What Five Door actually does
- 01
Account and conversion foundation
Campaign structure, geography, budget pacing, and conversion tracking set up so a lead is counted once and counted correctly.
- 02
Search on high-intent keywords
Keyword sets built around the services you actually sell and the areas you actually drive to, with negative keyword work to stop paying for the rest.
- 03
Performance Max for reach
Automated cross-channel campaigns used for discovery alongside Search, with budget moved between the two based on cost per lead and lead quality.
- 04
Local Services Ads where available
LSAs set up and managed where Google offers them for your category and market.
- 05
Continuous optimization
Search term report audits, ad copy testing, and budget reallocation on an ongoing cycle rather than a quarterly review.
- 06
Reporting you can act on
Leads, cost per lead, and spend reported in plain numbers inside Command.
Where this sits in the diagnosis
Google Ads is a capability, not a diagnosis. We run the Method first. If the account is healthy and your close rate is the constraint, more clicks will not fix it.
Read the full MethodWhat good looks like
Leads are the first measurable step, not the finish line. We look at the whole chain, Marketing to Leads to Opportunities to Customers to Revenue to ROI, and we report the parts we can genuinely see in your data.
Lead volume you can staff against, week to week.
A cost per lead you know and can defend.
Fewer unqualified calls, not simply more calls.
A traceable line from spend to leads to booked work, using what your systems actually capture.
Work out the lead target before the budget conversation.
These planners use your own job value and close rate to show what the marketing has to produce. Planning aids, not forecasts, and not a substitute for a diagnosis.
Residential Cleaning Lead Target Planner
Work backward from a residential cleaning revenue goal to the number of leads the marketing has to produce.
- Business goal
- Sales math
- Lead target
- Marketing plan
Commercial Cleaning Lead Target Planner
Translate a janitorial growth goal into the number of qualified opportunities the marketing has to create.
- Business goal
- Sales math
- Lead target
- Marketing plan
Window Cleaning Lead Target Planner
Turn a window cleaning revenue goal into a lead target built on your own job values and close rate.
- Business goal
- Sales math
- Lead target
- Marketing plan
Related Resources
You see the work, not just the invoice.
Five Door clients get a clearer view of marketing performance, the work being completed, what needs their attention, and how marketing connects to business outcomes. That is what Command is for.
Book a marketing strategy call
Bring the account and the numbers to a Marketing Strategy Call. We will tell you whether Google Ads is the constraint before anyone proposes a budget.