It's time to clean up your marketing.
Five Door Media is a marketing company fully specialized in cleaning companies. We find where growth actually breaks down, then run the marketing that fixes it.
Residential · Commercial & Janitorial · Exterior · Window · Pressure & Soft Washing
Most cleaning companies don't have an ad problem
They have a breakdown somewhere between the click and the customer, and no one has looked at it honestly.
Leads come in, nothing closes
Volume looks fine on the dashboard, but the calls don't turn into booked jobs. That's rarely a targeting problem.
Spend goes up, revenue doesn't
More budget into the same broken step just buys the same result faster. The leak has to be found first.
Nobody can tell you why
Your agency reports clicks and cost per lead. You need to know which part of the machine is actually failing.
Marketing → Leads → Opportunities → Customers → Revenue → ROI. Leads are not the finish line.
We only do cleaning companies.
Not home services. Not "local businesses." Cleaning. That means we already know your buying cycles, your job margins, your recurring-revenue math, your hiring constraints, and what a good lead actually costs in your market.
Explore cleaning industries
Five doors. Let's find out which ones are broken.
Our proprietary diagnostic framework. We walk through every door in order until we find the one holding your growth shut, then we fix that, not everything.
- Door 01
Platform
Are we on the right platform?
- Door 02
Creative & Art
Is the creative earning attention and resonating?
- Door 03
Targeting
Are we reaching the right people?
- Door 04
Ad Engagement
Can prospects smoothly take the next step?
- Door 05
Sales
Are leads actually becoming customers?
Leads aren't the finish line
We report the whole chain, spend, leads, opportunities, customers, revenue, ROI. Every number published here comes from a real client engagement.
While generating more residential cleaning inquiries.
$24.30 average cost per lead
78% increase in Google Maps views
What we run once the door is open
Six disciplines. We recommend only the ones the diagnosis calls for.
Google Ads Management
PPC and Google Local Services Ads (LSAs) for cleaning companies.
ExplorePaid Social Advertising
Meta and LinkedIn advertising for cleaning companies.
ExploreSEO Management & AI Visibility
Search and AI visibility for cleaning companies.
ExploreOrganic Social Media Content Creation
Content creation for cleaning company social channels.
ExploreWebsite Design & Development
Websites built to convert cleaning-industry demand.
ExploreFractional CMO Consulting
Senior marketing leadership for cleaning companies.
ExploreYou always know where things stand.
Command is the client platform every Five Door engagement runs through. It's how we work with you, not something we sell you. Your Client Pulse keeps the engagement visible between calls.
- Results
- Where the numbers stand right now, in plain language.
- What we're working on
- The work in motion this week, not a monthly recap.
- What we need from you
- The short list of things only you can unblock.
- Next up
- What comes after this, so nothing is a surprise.
We're invested in this industry, not just selling into it.
Five Door Media is one of three co-founding groups behind CleanCon, a conference built for cleaning company owners and operators. It's part of the same commitment that keeps our client work exclusive to cleaning.
"CleanCon exists to connect the residential cleaning community so that, together, we elevate what is possible for the future of our industry."
Co-founded by Molly Moran (LIVEBRIGHT), Holly Moore (The Cleaning Software), and Drew & Erin Larison (Five Door Media). The next CleanCon runs in Austin, September 28–30, 2026.
About Five Door Media
Learn how cleaning companies actually grow
Articles, podcast episodes, and webinars built for owners and operators, not marketers.
Book a marketing strategy call
Bring your numbers. We'll tell you which door is closed, and what it takes to open it.