Cleaning's A Breeze
Generate more residential cleaning inquiries while dramatically improving advertising efficiency compared with the client's previous Meta campaign.
While generating more residential cleaning inquiries.
Paid Social Advertising · Residential Cleaning · Anchorage and Mat-Su Valley, Alaska
From $58.79 to $14.40
From 0.51% to 1.40%
The challenge
The previous Meta campaign was generating customer inquiries at a high acquisition cost, making profitable scaling difficult. Five Door needed to redesign the strategy, improve creative performance, and generate more residential cleaning inquiries without increasing ad spend.
Strategy
Rebuild the Meta lead-generation strategy around fresh creative and tighter homeowner targeting.
What Five Door did
- 01Built a new Meta lead-generation campaign.
- 02Developed new image and video creatives tailored to Alaska homeowners.
- 03Tested multiple messaging angles.
- 04Optimized targeting toward homeowners most likely to request cleaning services.
- 05Continuously monitored campaign performance and optimized for efficiency.
Detailed results
Compared with the previous campaign
From $58.79 to $14.40
From 0.51% to 1.40%
Down from $3.31
Why it worked
Fresh creative concepts, improved audience targeting, and continuous optimization generated more residential cleaning inquiries while significantly reducing acquisition costs.
More inquiries on 75% less ad spend, proof that creative and targeting, not budget, were the constraint.
Book a marketing strategy call
Bring your numbers. We'll tell you which door is closed, and what it takes to open it.