January 26, 2026
Matthew Ricketts: Financial Freedom
With Matthew Ricketts
In this episode of the Five Door Media Podcast, we’re diving deep into the financial foundations of successful cleaning businesses with Matt Ricketts, founder of Better Life Maids and expert in M&A for residential cleaning companies. You’ll learn: The COGS trap that kills profit (and how to fix it) How to price smarter for sustainable growth The real math behind customer acquisition costs What makes a cleaning business attractive to buyers Whether you're scaling, stabilizing, or preparing to sell, this convo is packed with hard-earned insights.
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