Katie Thompson
Senior Impact Specialist
Katie Thompson is the Senior Impact Specialist at Five Door Media, where she leads the account-management side of the client experience. She helps account managers and cleaning-company clients develop strategy, troubleshoot marketing challenges, and keep marketing efforts aligned with business goals.
LinkedInKatie Thompson is the Senior Impact Specialist at Five Door Media and plays a central role in the relationship between strategy and client execution.
She leads and supports Five Door Media's account-management team, helping account managers think through client strategy, troubleshoot marketing challenges, and identify the next best move when performance or priorities shift.
Her work keeps her close to the real questions cleaning-company owners are asking: where leads are coming from, what is working, what is not, how marketing should adjust, and how all of those decisions connect back to growth.
Katie studied business marketing at Indiana University Kokomo and brings that foundation into a role that combines marketing strategy, client communication, account leadership, and problem-solving.
She is also one of Five Door Media's most prolific educational contributors, with published articles covering many of the marketing questions cleaning-company owners encounter as they grow.
- Client strategy
- Account management
- Marketing troubleshooting
- Client communication
- Cleaning-company marketing
- Marketing education
Published by Katie Thompson
Should Cleaning Companies Bid on Competitor Keywords in Google Ads?
Competitor keywords can put your cleaning company in front of high-intent searchers, and branded ads can protect your own name. Here is how to decide whether either is worth paying for.
Explore October 28, 2026How Often Should Cleaning Companies Post on Social Media?
Most cleaning companies don't need to post every day. Learn a realistic social media posting schedule, what to post, and how to stay consistent without running out of time or ideas.
Explore October 26, 2026Why Your Cleaning Company's Ads Aren't Working: How to Find and Fix the Real Problem
Not getting booked jobs from your cleaning company's ads? Learn how the Five Door Method helps you pinpoint where potential customers get stuck, from platform and creative to targeting, follow-up and sales.
Explore October 21, 2026Why Ignoring SEO Keeps Small Cleaning Companies Invisible Online
Great service doesn't help if customers can't find you. Learn how SEO for cleaning companies, including your website, Google Business Profile and helpful content, keeps your business visible when local homeowners search.
Explore October 21, 2026Why Most Cleaning Company Websites Are Built for Owners, Not Customers
Many cleaning company websites talk about the business instead of the customer. Learn how clear pricing, real trust signals, helpful service pages and an obvious next step can turn more visitors into booked cleanings.
Explore October 6, 2026Why Some Cleaning Companies Never Rank in Google Maps (Even After Years in Business)
Years in business don't guarantee a top spot in Google Maps. Here are the signals Google weighs for cleaning companies, and what to check if a newer competitor is outranking you.
Explore September 30, 2026Why Becoming the Trusted Voice in Your Market Is a Cleaning Company’s Biggest Competitive Advantage
Competitors can copy your promotions and your keywords. They can't quickly copy trust. Here's what becoming the trusted voice in your local cleaning market looks like.
Explore September 2, 2026Why Some Cleaning Companies Get Stuck Competing Only on Price (And How Marketing Fixes It)
For many cleaning business owners, pricing conversations become frustrating fast. Eventually, cleaning companies stop competing on value altogether and start competing almost entirely on price. The problem is that competing on price is one of the hardest ways to grow a sustainable cleaning business.
Explore August 19, 2026Why Your Cleaning Company Website Isn’t Ranking on Google
If you own a cleaning company, you’ve probably wondered at some point: “Why isn’t my website showing up on Google?” In most cases, cleaning company websites fail to rank because they’re missing a handful of key SEO fundamentals. The good news is that many of these problems are fixable, and some impr
Explore August 7, 2026AI Visibility for Cleaning Companies: How to Get Your Business Recommended by ChatGPT, Gemini & the Future of Search
For years, cleaning companies focused on ranking on Google through SEO and attracting leads through social media. Those strategies still matter but there's another opportunity emerging: AI Visibility . At Five Door Media's first-ever live webinar, Drew Larison introduced a simple framework to help c
Explore August 5, 2026How Much Should a Cleaning Company Spend on Marketing Each Month?
If you own a cleaning company, there’s a good chance you’ve asked yourself this question before: “How much should I actually be spending on marketing?” The truth is, there’s no universal number that works for every cleaning business. But there are smart ways to think about your marketing budget so y
Explore July 22, 2026AI-Generated Content vs Human-Written Content: What Actually Helps Cleaning Companies Rank?
Will AI-generated content actually help your cleaning company rank on Google and attract customers? The answer isn't as simple as "AI is good" or "AI is bad." In reality, the cleaning companies seeing the best marketing results today aren't choosing between AI and human-written content. They're lear
ExploreBuilding a cleaning company? Let's talk about what's holding growth back.
We'll walk through every door, find where growth is getting stuck, and talk honestly about what it takes to move forward.