What are the Five Doors?

Our Five Door Method

Our marketing framework is designed to diagnose and fix issues in paid ad campaigns across platforms. Our team identifies five key “doors” that potential customers must go through before becoming paying customers. Each door represents a potential bottleneck that could hinder campaign success. Using this method, our team can pinpoint where customers are getting stuck and optimize accordingly.

Door One

Platform

Key Question: Are you advertising on the right platform for your target audience?

  • Metrics to Monitor:

    • Click-Through Rate (CTR)

    • Cost Per Click (CPC)

    • Impression Share (Google Ads)

    • Demographics reports

Example: If your audience is under 20 years old, TikTok may be better than Facebook. Use Google Keyword Planner to confirm search volume for relevant terms before running Google Ads.

Door Two

Creative & Art

Key Question: Does your ad creative grab attention and resonate with the audience?

  • Metrics to Monitor:

    • Engagement Rate (likes, shares, comments)

    • Video Completion Rate

    • Ad Relevance Score (Meta Ads)

    • Bounce Rate (on landing pages)

    • Conversion Rate

Example: For a home cleaning service, a before-and-after video could engage viewers better than a static image. Test bold headlines in Google Ads.

Door Three

Targeting

Key Question: Are your ads reaching the right people?

  • Metrics to Monitor:

    • Audience Overlap

    • Conversion Rate by Audience Segment

    • Cost Per Result (CPR)

    • Keyword Performance (Google Ads)

    • Frequency (ad fatigue)

Example: A plumbing service should target “new homeowners” within a specific radius to avoid wasting budget.

Door Four

Ad Engagement

Key Question: Are users engaging with your ad and taking the next step smoothly?

  • Metrics to Monitor:

    • Form Completion Rate

    • Landing Page Load Time

    • Click-to-Lead Rate

    • Mobile Usability

    • Abandonment Rate

  • Example: Ensure forms are short and easy to complete. Make landing pages fast and mobile-friendly.

Door Five

Sales

 Key Question: Are your sales processes efficient and converting leads into paying customers?

  • Metrics to Monitor:

    • Lead Response Time (under 10 minutes is ideal)

    • Lead-to-Sale Conversion Rate

    • Follow-Up Frequency

    • Customer Communication Preferences

    • Sales Cycle Length

  • Example: An HVAC company should ask on forms how a customer prefers to be contacted (call, text, or email) and follow up promptly.